I had a discussion with a friend over the weekend about AI. There are some assumptions about the value it adds and I wanted to address one of these in particular. The reality is that it’s not going to remove jobs so much as it will make very boring jobs obsolete. The issue is that some believe this reduction of overhead will lead to greater profit and that’s simply not true. It could be if all other things were static and the world simply does not work that way. Growth and Death are a fact of life and this equally true for organizations. If you’re not growing you’re dying. Markets expect that also.
That explained, I believe there are three potential options for AI results in an organization. Any and all of these are simultaneously possible in the same market and all have their own unique strategy tradeoffs.
AI’s three future business fundamental options:
1) AI makes service costs a deflationary race towards $0.
-Many services are commoditized. If your vertical isn’t yet, then just wait about 10 years. Because of the cost red ocean effect of commoditization, this allows you to keep competitive pricing while also allowing the margins to stay the same.
2) AI will allow for maintaining revenue levels and increasing the user experience.
-With the easy problems solved for you’re able to reallocate costs to staff for and service higher level business functions. This provides the end user with a better, more consultative experience.
3) AI will allow you to increase your capacity and reach without cost increases.
-If you can take on 2x, 4x, 10x more clients without increasing costs then you have a greater chance of survival in a disruptive situation. The capacity gained will potentially allow companies to continue growth and gain market share without reducing services.
Thoughts on Data, Culture, and Organizational Development
