Not all revenue is created equal and not all money is as green.
Business is not about how much you make, it’s about how much you keep.
There are times that you face a realistic situation where you drop lower topline and increase earnings below the line. Just takes knowing your numbers enough to see the path.
Business owners, ask yourself this: if you took a hit on your revenue but your earnings grew, would you do it?
Thoughts on Data, Culture, and Organizational Development
